Colour of the year 2023

January 4, 2023

Trendsetters and colourful people should reach for pink accessories this year. The Pantone colour of the year 2023 is "Viva Magenta" and stands for courage, fearlessness, optimism and joy. We present the colour and have suggestions on how to combine it.

The Pantone Color Institute is considered the world's leading provider for colour standards. The Pantone Color of the Year has been chosen since 2000. This sets colour trends that are ever present in the fashion, interior and design world in the relevant year. Every year, the Pantone Color Institute analyses worldwide colour trends to choose the colour of the year. In the search for the Color of the Year, various influences are included in the selection. It is a combination of trends, colour forecasts and observations of society that ultimately lead to the choice of the respective colour.

This time, the Pantone experts have chosen a strong and cheerful nuance of red. Viva Magento is a shade rooted in nature, inspired by the red of the cochineal scale insect, one of the most valuable dyes from the group of natural pigments. Viva Magenta, which is colour-coded Pantone 18-1750, is said to represent "courage, fearlessness, optimism and joy". Vibrant with energy and strength, the colour is meant to demonstrate a new signal of power in times of climate crisis and war in Europe.