PANTONE COLOUR OF THE YEAR 2021

THE COLOURS OF HAPPINESS AND STRENGTH

May 1,2021

With the effective ensemble of Ultimate Grey and Illuminating, Pantone delivers a message of sun and warmth, of hope and optimism. A message that we all like to pick up on, after the last, quite challenging, months. Inspired by a yellow that sparkles with liveliness and a shade of grey that emphasizes elegant serenity and wisdom, we at HIRSCH also set unmistakable signs of strength. The power of color. Creatively staged by our designers. Artfully implemented by our craftsmen. Being on the pulse of time has never been easier for us than it is today.

Touched by the powerful play of colours

Beauty, they say, lies in the eye of the beholder. Beauty is subjective. A matter of taste. Every decade has its own style and its own idea of beauty. Still, there are objective basic rules for what appeals to us, what we perceive as aesthetic. And colours touch us.

GREY SHINES WITH STYLISH RESTRAINT.

Its neutral character makes grey a typical business colour. Noble and high-quality, quiet and discreet, simple and modest - the uncoloured colour grey takes the back seat and likes to let others run the show. It lets other shades get into focus while ensuring professionalism, formality and reliability. Grey is rarely the star, but always in scene.

Grey is considered the colour of invincibility and renewal, dignity and wisdom. It represents the transition between the known and the unknown. The subtly calming Ultimate Gray symbolizes the solid reliability of an everlasting foundation. A sense of serenity and consistency.

YELLOW PUTS YOU IN A GOOD MOOD.

Yellow is a warm colour, it represents summer, sun and light. As shade with a very narrow colour spectrum, yellow is the brightest of all colours, the one with the greatest radiance. In our culture, the bright colour is associated with cheerfulness and optimism, sharp mind, intellect and creativity. In feng shui, yellow emphasizes energy and intelligence. Traditional Chinese colour symbolism even associates it with power and wealth. In Hinduism it symbolizes life, light, truth and immortality. More than 200 years ago, Johann Wolfang von Goethe wrote about the colour yellow in his Theory of Colors: "In its highest purity, it always carries with it the nature of light and possesses a cheerful, lively, gently charming quality (...) Thus, it is according to experience that yellow makes a thoroughly warm and comfortable impression. (...)."A description that has lost none of its validity to this day and that Illuminating also outlines excellently. The bright, cheerful yellow sparkles with vibrancy and warms with the power of the sun. An energetic shade that gives courage and high spirits.

THE POWER OF TWO WORLDS OF COLOR AT HIRSCH

The two independent colours Ultimate Grey and Illuminating impressively show how different elements can support each other:

"Together, solid Ulitmate Grey and radiant Illuminating convey a positive message of inner strength. Practical and robust, but also warming and optimistic - that is a color combination for hope and resilience. Strength and confidence are food for the human soul." - Leatrice Eiseman, Executive Director des Pantone Colour Institute

At HIRSCH, our own competence team of trend researchers and material experts deals with the latest developments in fashion, colours and materials. Their expertise guarantees that HIRSCH creations are always on the pulse of time. Therefore, the trendy Pantone colors of 2021 are naturally also represented in the HIRSCH range in large numbers and in a wide variety of designs. From glossy to matte, from precious leather to elegant calfskin to exotic embossed leather - the models impress with refined materials and stylish design. Each of them is unique. Each of them with the message of happiness and strength.

HIRSCH AT A GLANCE

- Trend colours 2021 - a powerful symbol of our time
- Illuminating as an expression of positivity and liveliness
- Ultimate Grey for a feeling of serenity and resilience
- Always the right message at hand with HIRSCH bracelets

OUR BESTSELLERS IN YELLOW AND GREY